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Stop the Bleeding! How to Cut Ineffective Marketing [Ep. 59]
Manage episode 460873344 series 3523921
Вміст надано Vision Advertising. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Vision Advertising або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode of Envisioning Success, Laura DiBenedetto and Julia Becker Collins discuss the importance of marketing efficiency and how to avoid wasted marketing efforts. They emphasize the need for a marketing audit, cutting low-performing channels, refocusing on high ROI activities, streamlining marketing technology, and encouraging feedback for continuous improvement. The conversation is filled with practical advice and real-world examples to help businesses maximize their marketing investments and achieve better results.
Takeaways:
1 - Conduct a marketing audit to assess effectiveness.
2 - Cut low-performing channels to redirect resources.
3 - Refocus on high ROI activities for better results.
4 - Streamline marketing technology to reduce costs.
5 - Encourage feedback for continuous improvement.
6 - Make informed decisions based on data and feedback.
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Chapters:
00:00 Introduction to Marketing Efficiency
03:00 Conducting a Marketing Audit
05:59 Cutting Low Performing Channels
08:59 Refocusing on High ROI Activities
11:59 Streamlining Marketing Technology
14:39 Encouraging Feedback for Improvement
63 епізодів
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