Episode 06- How MedLife Is Creating A Powerful Healthcare Brand With Customer Centricity

EngageCast | Riveting Growth Stories powered by WebEngage

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5+ y ago 46:09

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Meera Iyer is the Chief Marketing Officer of Medlife – a leading online pharmacy. She is a seasoned veteran of the sales and marketing domain for 13+ years. During her previous stints, she has served as the Head of Marketing at Big Basket and Melorra. She has also played a crucial role in handling and managing some of our most loved brands at Unilever.

In this episode we talk about:

1. How online pharmacy is reshaping the healthcare industry in India?
2. Why customer experience is paramount for success in the online healthcare domain?
3. How to create tailored offerings for discerning digital consumers by understanding the user behaviour?
4. The secret to Medlife’s 10X growth

Hear out this episode of EngageCast to sharpen your understanding of your user behaviour and various growth strategies.

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