The Carbon Accounting Solution with Clean Incentive CEO Casey Martinez

Energy Tech Startups

We sit down with Casey Martinez, CEO and founder of Clean Incentive, a startup working to optimize the deployment of renewable energy projects for maximum carbon impact. Here are some of the key points covered:

The challenge of renewable curtailment when projects are built far from demand centers due to transmission constraints
Clean Incentives blockchain solution to tokenize renewable energy certificates (RECs) with marginal emissions data
How this provides transparency into the actual emissions avoided for each MWh of renewable generation based on time and location
Allowing corporate energy buyers to match their consumption emissions with verified emissions reductions
Contrasting their approach with proposals for 24/7 hourly energy matching from renewables, which Casey views as inefficient capital deployment
Casey's journey from managing renewable asset performance to founding Clean Incentive after seeing the market gap
The difficulties of being a climate tech startup founder raising capital in Houston's energy investment ecosystem
Casey's view that positive market incentives are better than punitive carbon taxes for driving the energy transition

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