What Made Dunkin’s Campaign With Ben Affleck A Cultural Phenomenon? Embracing Marketing Mistakes podcast

What Made Dunkin’s Campaign with Ben Affleck a Cultural Phenomenon?

11M ago 18:49

Поширити

Вміст надано Prohibition PR. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Prohibition PR або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

What topic would you like us to cover next?

In this episode of Campaign Crunch we dissect Dunkin's strategic pivot from donuts to coffee. Our spirited conversation will reveal how Ben Affleck's Boston roots and his genuine love for the brand stirred up a local flavour that New Englanders couldn't resist. We're looking into its brand extension risks and rewards, and serving up the importance of cultural connections in marketing—all with our usual splash of terrible humour.
Switch gears with us as we tackle the glitz and glamour of Super Bowl ads, questioning if the hefty price tag is really worth the spectacle. Dunkin's star-studded commercials and social media finesse provide the perfect case study for a multifaceted approach to increasing brand awareness. And for a taste of something a little different, we tease an upcoming segment with our guest Katie, who offers a glimpse into her marketing mistake regarding reality TV influencers.
The 'DunKings' Superbowl ad

Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.

👉 [Book your call with Chris now] 👈

Subscribe to our Newsletter
✒️Don't miss a hilarious fail by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business and creative journey, I share new things I've discovered, mistakes I've made, and much more!
Request a Guest To Come On The Podcast:
🎙️ Share your own marketing journey on our pod! 🌟 Click HERE to share your details on why you would be a brilliant guest and join the conversation.

Follow Chris Norton:
X
TikTok
LinkedIn
Follow Will Ockenden:
LinkedIn
Follow The Show:
TikTok
YouTube

Розділи

1. What Made Dunkin’s Campaign with Ben Affleck a Cultural Phenomenon? (00:00:00)

2. Exploring Dunkin’s Ben Affleck Collaboration (00:00:04)

3. Super Bowl Ads and Brand Flex (00:08:43)

4. Katie's Big Influencer Marketing Mistake (00:14:31)

5. Celebrity Interview on Reality Show (00:17:44)

71 епізодів