E04 – Leveraging Your Community’s Personality for Talent Attraction, with Amanda Ellis

EDO Breakthrough

Amanda Ellis, Editor-in-Chief for Livability.com, shares how EDOs can leverage storytelling when marketing their communities. In this episode, we discuss workforce trends like hybrid working and relocating, how AI will affect search engine optimization for prospects, and why professional development opportunities are so important for retaining employees.

Key Takeaways:

• How communities can leverage their unique assets for talent attraction and tourism
• Using experiences and meetups to create “stickiness” and retain talent
• How to get residents to see the benefits of growth

About the Guest:

Amanda Ellis is the Editor-in-Chief for Livability.com and hosts the “Inside America’s Best Cities” podcast. Prior to Livability, she worked in PR and with her local Chamber of Commerce in Chattanooga, TN. You can connect with her on LinkedIn (linkedin.com/in/amandaellis1) and you can listen to Livability’s podcast here (livabilitymedia.com/podcast).

Resources Mentioned:

• Inside America’s Best Cities episode with Sandy
• Livability’s Top 100 Best Places to Live
• Chattanewbies
• “We’re Busting These ChatGPT Myths Right Now” Blog Post

The EDO Breakthrough podcast is brought to you by PPR Strategies. PPR Strategies is a strategic consulting firm working specifically with EDOs and other place-based organizations. We share the unique stories of communities through communications, strategic planning, marketing, media relations, and more.

Visit us at pprstrategies.com/edobreakthrough to learn more and to submit a question for a future episode.

Produced and edited by SpeakEasy Productions.