What is Amazon’s Buy With Prime Button? With Manish Chowdhary of Cahoot

Ecommerce Wizards Podcast

Manish Chowdhary is a software and ecommerce wizard as well as a thought leader in the technology space. He is the Founder and CEO of Cahoot and Pulse Commerce, two cloud platforms designed for order and inventory management. He was recognized as one of The 30 Most Innovative Business Leaders by Insights Success Magazine and has been featured in the New York Times, Forbes, and Internet Retailer. Outside of his businesses, he serves as a member of the Forbes Technology Council and is an advisor for BWG Strategy LLC.

In this episode…

Amazon’s Buy with Prime button is an ecommerce feature that has exploded in popularity. Because of Amazon’s ubiquity, the option for storefronts is worth considering. There are pros and cons related to the feature, but the reality is far more complicated. In fact, if you want to continue growing your ecommerce brand, you may want to hear what the experts have to say. In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Manish Chowdhary, the Founder and CEO of Cahoot, about Amazon’s Buy with Prime button. They talk about how it functions, when it works well, and its inherent dangers. They also touch on the difference between the button and FBA, why Shopify banned it, and if it successfully converts customers.