Why AI Optimization Is The Next Growth Lever For Ecommerce — Dr. Jonathan Snow | How To Optimize Your Brand For AI Search, What Drives Performance On Each AI Model, How To Use AI For Retention, How To Track AI-driven Sales And Referrals (#430)

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

In this episode, we explore why AI is the next big business lever for e-commerce.
Dr. Jonathan Snow, Chief Innovation Officer at Avenue Z, shares how brands can leverage AI for media buying, content creation, and search optimization to boost visibility, conversions, and retention.
He also explains the biggest risks for brands that aren't adapting to AI and how a new "AI Search Visibility Index" helps businesses stay ahead.
Topics discussed in this episode:

• Why brands need to launch 500-1000 ads per month.
• What the AI Search Visibility Index reveals.
• How AI search traffic converts at higher rates.
• Why most AI search traffic is invisible to tracking.
• What three pillars drive AI search optimization.
• How brands can use AI for retention marketing.
• What results a TikTok Shop brand achieved.
• Why brands need eight-figure revenue budgets.
• How brands risk being left behind.
• What post-purchase surveys reveal about AI traffic.
  

Links & Resources

Website: https://avenuez.com/
LinkedIn: https://www.linkedin.com/in/drjonsnow/
X/Twitter: https://x.com/drjonathansnow
Blog: https://www.blog.jonathansnow.com/
Get access to more free resources by visiting the show notes at
https://tinyurl.com/35459nas

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