Ecommerce Advertising: A Comprehensive Guide — Noah Wickham | Why Brand Building Is Crucial, Why You Need An Ads Budget, How To Stand Out On Amazon, How To Optimize Your Listings, How To Use Data To Grow Sales, Why Diversifying Channels Is Smart (#432) Ecommerce Coffee Break

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Ecommerce Advertising: A Comprehensive Guide — Noah Wickham | Why Brand Building Is Crucial, Why You Need An Ads Budget, How To Stand Out On Amazon, How To Optimize Your Listings, How To Use Data To Grow Sales, Why Diversifying Channels Is Smart (#432)

1d ago 30:05

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In this episode, we explore the challenges of standing out in crowded marketplaces and driving real e-commerce growth.
Noah Wickham, Vice President of Sales and Marketing at My Amazon Guy, shares his approach to helping brands succeed by focusing on differentiation, understanding the competitive landscape, and creating a strong brand identity.
He also gives actionable advice on advertising, keyword research, and using data to boost sales.

Topics discussed in this episode:

Why building a brand is crucial for long-term growth.
What goes wrong when brands don't plan for a launch.
How to differentiate your brand in a crowded market.
What to do before your product launch on Amazon.
How to optimize your product listing for customers and search.
Why good design and imagery are so important.
What advertising strategies to use for a new product.
How to use a launch strategy for early sales success.
What the four pillars of holistic growth are.
Why investing in growth is essential for business.

Links & Resources

Website: https://myamazonguy.com/
YouTube: https://www.youtube.com/myamazonguy
LinkedIn: https://www.linkedin.com/in/noahwickham/
X/Twitter: https://x.com/myamazonguy
Get access to more free resources by visiting the show notes at https://tinyurl.com/44c74nhf

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