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Why Gifting Is the Biggest Opportunity for Ecommerce Brands in 2025 — Liz Lorge | Why Gifting is a $300B+ Market, What Brands Need To Know About Gifting, Why Gen Z and Millennials Love Direct Brand Gifting, How Corporate Gifting Drives New Revenue (#363)
Manage episode 460879313 series 2921256
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
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In this episode of the Ecommerce Coffee Break, host Claus Lauter welcomes Liz Lorge, marketing lead at Zest.co, to discuss why online gifting represents the biggest opportunity for ecommerce brands in 2025.
They talk about how the pandemic transformed ecommerce trends and millennial shopping behaviors, and why modern consumers expect seamless gifting experiences.
Discover how digital marketing and gift platforms can help brands tap into this trillion-dollar market with the right tools and strategy.
Topics discussed in this episode:
- Why gifting is a trillion-dollar market with corporate gifting at $300B+
- How the pandemic created an 80% surge in online gifting demand
- What modern gifting platforms offer vs traditional marketplace solutions
- How brands now process hundreds of gift orders in minutes not weeks
- Why Millennials and Gen Z prefer direct brand gifting experiences
- What successful gifting brands reveal about scaling gift operations
- How event and corporate gifting create new revenue streams
- Why manual gifting processes limit growth opportunities
- What makes specialty food brands excel in gifting
- How brands can cut gift processing from weeks to days
Links & Resources
Website: https://www.zest.co/
LinkedIn: https://www.linkedin.com/in/liz-lorge-b7342431/
LinkedIn: https://www.linkedin.com/company/zest-co
Get access to more free resources by visiting the show notes at
https://tinyurl.com/bdx9zjyx
MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!
397 епізодів
Manage episode 460879313 series 2921256
Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
---
In this episode of the Ecommerce Coffee Break, host Claus Lauter welcomes Liz Lorge, marketing lead at Zest.co, to discuss why online gifting represents the biggest opportunity for ecommerce brands in 2025.
They talk about how the pandemic transformed ecommerce trends and millennial shopping behaviors, and why modern consumers expect seamless gifting experiences.
Discover how digital marketing and gift platforms can help brands tap into this trillion-dollar market with the right tools and strategy.
Topics discussed in this episode:
- Why gifting is a trillion-dollar market with corporate gifting at $300B+
- How the pandemic created an 80% surge in online gifting demand
- What modern gifting platforms offer vs traditional marketplace solutions
- How brands now process hundreds of gift orders in minutes not weeks
- Why Millennials and Gen Z prefer direct brand gifting experiences
- What successful gifting brands reveal about scaling gift operations
- How event and corporate gifting create new revenue streams
- Why manual gifting processes limit growth opportunities
- What makes specialty food brands excel in gifting
- How brands can cut gift processing from weeks to days
Links & Resources
Website: https://www.zest.co/
LinkedIn: https://www.linkedin.com/in/liz-lorge-b7342431/
LinkedIn: https://www.linkedin.com/company/zest-co
Get access to more free resources by visiting the show notes at
https://tinyurl.com/bdx9zjyx
MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!
397 епізодів
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