Earth911 Podcast: SuperCircle Breaks the Textiles Logjam

Earth911.com's Sustainability In Your Ear

SuperCircle, a textiles recycling startup, has cracked the circular economy code for fashion brands. Meet the cofounders, Chloe Songer and Start Ahlum, who cofounded SuperCircle, which provides clothing takeback and recycling services to leading clothing brands, including tentree, Reformation, Mate the Label, and the circular sneaker brand Thousand Fell, which they also cofounded in 2018. SuperCircle launched in 2022 to a massive problem, managing recycling logistics and textiles processing for the retail industry. The company recycled more than 700,000 garments last year using new sorting steps and technologies to separate organic and synthetic fabrics and identify items that can be resold. You can learn more about SuperCircle at https://supercircle.world/