Ep 472: What Email and Retention Strategies to Focus on in 2025 with Pilothouse's Jordan Gordon

DTC Podcast

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STOP - Have you subscribed to Jordon Gordon's "The World's Best Email and Retention Podcast"?? [TWBERP) → https://open.spotify.com/show/30OswCnXzinWp0zBP1kenR?si=gFxF-OOsQY2FNh0Tc_1Q0A

In this episode, we welcome Jordan Gordon, the host of The World's Best Email and Retention Podcast, to discuss the critical shifts in email marketing for 2025. With inbox deliverability tightening and customer attention harder to earn, Jordan emphasizes the importance of transitioning from static campaigns to automated flows.

Key Takeaways:

Why replacing campaigns with automated flows saves time and drives revenue.

How to use SMS to complement email efforts and maximize engagement.

Tools like Black Crow and Zero Bounce that can transform your email performance.

The "customer vs. buyer" mindset: why understanding the difference is vital for retention.

Scannable Insights:

Automate for efficiency: Reduce campaigns by 30% while boosting relevance.

Dynamic content is key to scaling email efforts in 2025.

Extend email's reach with synced advertising campaigns and SMS integrations.

Whether you're a brand owner or a seasoned marketer, this episode is packed with actionable strategies to optimize your retention marketing playbook.

Timestamps:

00:00 - Introduction to 2025 email strategies

02:00 - Importance of abandonment flows and automations

05:00 - Transitioning from growth-at-any-cost to efficient growth

08:00 - Dynamic content and segmentation in email marketing

12:00 - Customers vs. buyers: Building retention strategies

15:00 - Tools for improving inbox placement and customer targeting

20:00 - The role of SMS in 2025 marketing strategies

25:00 - Expanding email lists with ad integrations

Hashtags:

#EmailMarketing2025 #RetentionStrategies #EcommerceGrowth #DTCMarketing #EmailAutomation #CustomerRetention #MarketingTools #SMSMarketing #DigitalAdvertising #FunnelOptimization

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