Ep 463: Lessons from Dr. Squatch’s Walmart Launch with Martin Forde

DTC Podcast

Вміст надано DTC Newsletter and Podcast and DTC Newsletter. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією DTC Newsletter and Podcast and DTC Newsletter або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

2M ago 35:13

MP3•Головна епізоду

Subscribe to DTC Newsletter - https://dtcnews.link/signup

In this episode of the DTC Podcast, we’re joined by Martin Forde, Founder and Principal of Forde Consulting. With a background as a key player in the rapid retail expansion of Dr. Squatch, Martin now helps consumer brands navigate the challenges of scaling into retail.

Martin shares how Dr. Squatch evolved from a DTC powerhouse to a retail juggernaut, breaking into major retailers like Walmart with bold strategies that continue to inspire.

Key insights include:

The Retail Advantage: How treating retail as a customer acquisition channel fuels overall growth.

Endcap Success: The design strategy that turned a bold, disruptive retail display into a velocity machine.

Data-Driven Expansion: Using DTC data to validate retail strategies and negotiate with major partners like Walmart.

Seasonal Products: Leveraging special releases to secure off-shelf placement and drive demand.

Omni-Channel Synergy: Why having a presence on every platform—from Walmart to TikTok Shop—ensures long-term viability.

Tune in to learn how to take your DTC brand to the next level by mastering retail expansion.

Timestamps:

00:00 - Introduction to Martin Forde and Dr. Squatch's retail strategy

03:00 - Martin's career journey and joining Dr. Squatch

06:00 - Key factors behind Dr. Squatch's DTC and retail success

10:00 - Retail launch strategy: Walmart and beyond

15:00 - Leveraging end caps and seasonal products for retail success

20:00 - Transitioning to omnichannel and building demand in retail

26:00 - The importance of brand awareness for scaling DTC and retail

30:00 - Advising brands on retail expansion and consumer insights

33:00 - How to approach retailers and build key partnerships

Hashtags:

#RetailStrategy #DirectToConsumer #OmnichannelMarketing #BrandAwareness #DrSquatch #EcommerceTips #RetailExpansion #DTCGrowth #ConsumerInsights #ScalingBrands

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Watch this interview on YouTube - https://dtcnews.link/video

567 епізодів

#Business #Marketing #Pilothouse