Ep 434: How VKTRY Gear Achieved 240% Growth (Profitably) by Mastering Niche Marketing in Sports

DTC Podcast

Вміст надано DTC Newsletter and Podcast and DTC Newsletter. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією DTC Newsletter and Podcast and DTC Newsletter або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

18d ago 29:59

MP3•Головна епізоду

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Hello and welcome to the DTC Podcast. Today, we’re joined by Drew Arciuolo, the visionary VP Marketing behind VKTRY Gear, a brand that has mastered scaling in the competitive world of athletic footwear accessories. In this episode, Drew shares how VKTRY Gear broke through a revenue ceiling and achieved explosive, profitable growth by narrowing their focus and refining their messaging and marketing strategies to resonate deeply with a specific target audience.

Note: You can mastermind with Drew and 60 other apex operators in Victoria, BC, on September 18-19, 2024 at our C-Suite Mastermind event. Grab your ticket here.

Key Insights:

Targeted Marketing: VKTRY Gear's pivot to focus on basketball players rather than all athletes led to 240% growth.

Influencer Strategy: The brand leveraged authentic influencer partnerships to amplify their message and drive demand.

Evolving Messaging: As awareness grew, VKTRY Gear adapted its messaging to address new consumer concerns, ensuring continued relevance and growth.

Tune in to learn how Drew and his team turned VKTRY Gear into a powerhouse in the athletic footwear space by being everywhere for their niche audience but not for everyone.

Timestamps:

00:00 - Introduction to Sustaining Growth Beyond the First Win

02:45 - The Power of Targeted Messaging

06:00 - Leveraging Influencers and Organic Social Media

10:30 - Evolving Messaging Post-Virality

17:45 - Personal Insights: Imposter Syndrome

Hashtags:

#DTC #EcommerceGrowth #BrandMarketing #InfluencerMarketing #SustainableGrowth #Entrepreneurship #DirectToConsumer #BusinessSuccess #VKTRYGear #MarketingStrategy

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Watch this interview on YouTube - https://dtcnews.link/video

519 епізодів

#Business #Marketing #Pilothouse