38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow)

Driving Demand

Вміст надано Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

2M ago 47:41

MP3•Головна епізоду

Ling Koay started as the first marketer at Oneflow and has been with the company for 7 years, during which Oneflow went public while Ling built the marketing function. Ling has a strong passion for brand and that's what this episode is all about!
On this episode we talk about:
- When should B2B companies invest in brand?
- Is there a scenario where brand doesn't matter?
- What goes into a brand and how to get the founders onboard?
- How to approach a rebrand? How much time and budget should one allocate?
- How do you measure your brand?
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40 епізодів

#Business #Marketing #Demand Generation #Lead Generation #Growth Marketing #Digital Marketing #Inbound Marketing #Akseli Matila, B2B growth expert #Akseli Matila #B2B growth expert #B2B Marketing