31 - Growing through a recession (with Andrew Davies, CMO at Paddle)

Driving Demand

Вміст надано Adam Holmgren, Demand Generation Expert, Adam Holmgren, and Demand Generation Expert. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Adam Holmgren, Demand Generation Expert, Adam Holmgren, and Demand Generation Expert або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

1y ago 28:04

MP3•Головна епізоду

Andrew Davies is the CMO at one of the coolest SaaS companies out there, Paddle. During 2022 they took in their Series D investment of $200m and are now over 300 employees. In this episode, Andrew shares openly how they think about growing during a recession and why marketers should get back to the fundamentals.

On this episode we talk about:
- What does a recession mean for us as marketers?
- How can we work towards cost-efficient growth instead of growth at all costs?
- Why focusing on your existing customers might be your best bet
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This episode is brought to you by our great partners GetAccept, Sway & N.Rich.

38 епізодів

#Business #Marketing #Demand Generation #Lead Generation #Growth Marketing #Digital Marketing #Inbound Marketing #Adam Holmgren, Demand Generation Expert #Adam Holmgren #Demand Generation Expert