407: Pandemic Hobby to TikTok Fame - Laura Flescher’s Journey From 0 to 268K Followers

Dreams In Drive

This week we have NYC-based marketing professional and TikToker Laura Flescher on the show! Laura shares how she built her film & tv platform Not So Critically Acclaimed to over 268K+ followers. She details her mindset and how she grew it from the ground up (without any contacts or prior experience in the entertainment industry) and all that she is doing to fuel growth and brand partnership opportunities for herself.

We also dive into the uniqueness of Not So Critically Acclaimed's origin story. She shares her experience of starting the platform during her senior year of college at Emory University - whilst the world was heading into the beginning of the COVID-19 pandemic. Though the world was shutting down, she used this as an opportunity to dive deep into her passion for media and entertainment and hasn’t looked back since.

Some of the things we discuss in this episode include:

• What inspired Laura as child
• How the devastation of the Pandemic unlocked a new creative pathway for Laura to explore
• How Laura found her voice and content creation strategy on TikTok
• Why Not So Critically Acclaimed became so popular in the film & TV social space
• Laura's favorite TikTok growth tips
• What you can do to grow traction on social media (especially TikTok)
• The best part about seeing your dreams come tue
• Whether content creation will ever be Laura's full-time gig...and more!

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