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Why Offline Marketing Still Rocks- Dr Marketing and Mr True Gravity Podcast
Manage episode 277169473 series 1365724
Вміст надано Richard Fallon. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Richard Fallon або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
It is true. Offline marketing still rocks. While your competitors are rushing to do everything digitally, there are many advantages to using off-line marketing. This could be direct mail, printed brochures, exhibitions, free talks and even traditional business networking.
The digital landscape is becoming cluttered and it is hard to stick out. Offline, as fewer companies use these channels, the more you stick out. When was the last time you received a prospective letter? Probably a while ago.
When was the last time you received a letter telling you that a Nigerian prince would split his inheritance with you if you would share your bank details? Never. Direct mail is far more trusted than e-mail as it costs a lot to "spam" a million people.
Find out why and how to use these negelected channels.
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The digital landscape is becoming cluttered and it is hard to stick out. Offline, as fewer companies use these channels, the more you stick out. When was the last time you received a prospective letter? Probably a while ago.
When was the last time you received a letter telling you that a Nigerian prince would split his inheritance with you if you would share your bank details? Never. Direct mail is far more trusted than e-mail as it costs a lot to "spam" a million people.
Find out why and how to use these negelected channels.
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