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Mastering Performance Advertising with Hal Smith, Founder of H Street Digital
Manage episode 449153576 series 2977662
Вміст надано Raul Hernandez Ochoa. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Raul Hernandez Ochoa або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Mastering Performance Advertising with Hal Smith, Founder of H Street Digital
In this podcast episode, the host welcomes Hal Smith, founder of H Street Digital, a performance advertising agency helping 8-figure DTC brands achieve over $1M in monthly e-commerce revenue. Hal discusses his experience managing $150M+ in ad campaigns and shares insights on profit-focused advertising strategies. Key topics include understanding the marketing funnel, optimizing ad campaigns for profitability, the significance of tracking and analytics, and the importance of a strong team culture. Hal also advises on scaling e-commerce brands and crafting effective offers.
00:55 The Importance of Profit-Focused Advertising
01:36 Marketing Funnels and Advertising Strategies
02:13 Challenges and Metrics in Digital Advertising
03:55 Brand Awareness vs. Performance Marketing
08:44 Effective Advertising Platforms
09:44 Tracking and Reporting in Advertising
13:46 Evaluating Clients and Offers
22:06 Building a Strong Agency Culture
29:49 Leadership and Team Management
Connect with Hal:
• Linkedin: https://www.linkedin.com/in/hal-smith-hstreet/
• The book Hal mentioned: Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization - Dave Logan, John King, and Halee Fischer-Wright
Connect with Raul:
• Work with Raul: https://dogoodwork.io/apply
• Free Growth Resources: https://dogoodwork.io/free-growth-resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/
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