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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

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1M ago 10:09

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In this episode of The Bathroom Break, hosts Daniel Murray from the Marketing Millennials and Jay Schwedelson from the Do This, Not That Podcast discuss the importance of user-generated content (UGC) and testimonials in marketing.
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Best Moments:
(01:00) The importance of social proof, testimonials, and UGC in today's marketing landscape
(02:00) Testimonials are now table stakes, and marketers should not be afraid to ask for them
(02:53) Having a system to store and organize testimonials from raving fans and customers
(03:25) Quick win tactics for leveraging testimonials, like using them in subject lines and headlines
(04:21) The power of using testimonials in various marketing materials, like ads and website headlines
(05:16) The Ogilvy Rolls Royce ad and using customer quotes as headlines
(06:04) The importance of having a mix of ratings, as perfect 5-star ratings can seem untrustworthy
(06:49) Using aggregated data on popular products or services as social proof
(07:47) The effectiveness of admitting flaws and using negative testimonials in marketing
(08:41) The potential intrigue factor of promoting the "worst" or "least popular" product
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

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