Ep. 114- This is GOODBYE...and GOSSIP is GOOD! I Ask Us ANYTHING

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this week's episode of "Do This, Not That", host Jay Schwedelson tackles a marketing question about sending "goodbye" emails to re-engage inactive email list subscribers.
You'll his strong opinions on avoiding controversial topics and focusing on gossip when dining out with friends.
Best Moments:
(01:36) Sending "goodbye" emails to email list subscribers who haven't engaged in 12+ months can lift open rates to over 25% and save rates around 9% on average
(04:03) These emails work well because they prompt inactive subscribers to re-engage and also clean up email lists by removing non-responsive contacts that hurt deliverability
(05:10) Doing a two-step "is this goodbye?" campaign works even better, yielding overall save rates around 15%
(07:42) Absolutely no discussion of politics or personal achievements
(08:10) Gossip, TV, movies, and new restaurants should be the only conversation topics allowed
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