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Josh Smith - Forging a Brand Without Compromise
Manage episode 373043623 series 3476370
Вміст надано Eric Wilson. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Eric Wilson або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Josh Smith is the founder and CEO of Montana Knife Company, one of the most respected and fastest growing outdoor brands in the marketplace.
Josh is a master craftsman and as a boy learned to make custom knives. He became the youngest person ever to pass the Journeyman test at the age of 15 and at 19 became the youngest Master Smith in the world.
I am amazed at the tenacity and grit it took for Josh to manifest his vision over the course of 20 years into a highly respected and sought after brand. MCK knife-drops typically sell out in just a few hours. The latest drop, the Hellgate Hatchet, was one of the most anticipated and sold out in under 4 minutes.
Josh's long journey of making MKC a reality is very much like the process of developing a finely honed blade. You can't rush it and you have to be committed to the process. There are no shortcuts and no one is clapping for you when the hard work is being done. It takes a long time to create something so special that it generates not only a great product, but one that is in high demand.
There are a lot of people wondering how Montana Knife Company blew up overnight. The truth is that Josh Smith has been forging this brand for over 20 years without compromise.
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