Episode 16: Varun Alagh, Mamaearth

Direct to a Billion Consumers

Вміст надано Arjun Vaidya. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Arjun Vaidya або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

3y ago 35:27

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“Building a brand is a bonfire and not a set of explosions”. In this episode, join Arjun as he talks to Varun Alagh – the man behind one of India’s most celebrated D2C brands - Mamaearth. Hear Varun’s journey as he moved from the corporate world of Coca Cola and Unilever into the uncertainty of building a brand from scratch. Hear about his adjustment as he moved from numbers to names when he set out to get his first few customers. Learn specifically about building a purpose driven brand for the long term and then hyper scaling it! While many have thought that 100 Cr was the upper limit for D2C brands, Mamaearth has shattered this benchmark in less than 4 years.

34 епізодів

#Entrepreneur #Business #Arjun Vaidya