Kevin Farrar - Head of Sport Partnerships for IBM UK - Partnership Executive to Wimbledon/AELTC

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Kevin Farrar has over 36 years of experience at IBM acting as a trusted advisor on technology, innovation, and adoption in the sports industry. He provides input to strategic planning discussions to influence the client & IBM technology roadmap & plans.
As a member of IBM’s Global Sports & Entertainment Partnerships team, Kevin provides UK leadership on contractual negotiations and has overall responsibility for the UK programme governance & budget.
Kevin is IBM’s “face” of Wimbledon and has extensively featured in media coverage worldwide across TV, radio, online & print media, including BBC National News, BBC News Live: World Business Report, BBC Sport, BBC R5 Live, BBC R4: The World Tonight, BBC Arabic, BBC Click, BBC Tech Tent, World Service Radio, ITV National News, Japanese TV, Canadian TV, CNN, Fox News, Bloomberg and numerous other global MSM outlets.
To know more about Kevin Farrar, visit https://businessabc.net/wiki/kevin-farrar
About Wimbledon IBM Partnership
Wimbledon works closely with IBM to provide fans with AI-generated insights and world-class digital experiences. As the Official Technology Partner of The Championships for the past 33-years, IBM has developed solutions to modernise and streamline workloads, and delivered innovative digital experiences to engage sports fans around the world through IBM iX, the experience design arm of IBM Consulting.
IBM Consulting leverages hybrid cloud and enterprise-grade AI to co-create an open and flexible platform of innovation for Wimbledon. This platform transforms over 2.7 million data points into actionable insights, automates critical business processes, and secures the tournament's digital operations, ensuring a seamless and engaging fan experience.
About ‘Catch Me Up’ feature
The new 'Catch Me Up' feature displays pre- and post-match player cards with AI-generated player stories and analysis via wimbledon.com and the Wimbledon 2024 App. Player cards will be personalised based on user preferences and data such as their location and myWimbledon profile, starting with their favourite players. Pre-match content will include analysis of recent performance and likelihood to win predictions, and post-match it will include key statistics and highlights. The feature will also create longer-form daily summaries of play.
'Catch Me Up' was built using IBM's Granite large language model (LLM) to provide AI-generated text using the capabilities of the watsonx platform. The model has been trained on the Wimbledon editorial style and will be monitored by the All England Club. The new feature is designed to help Wimbledon scale its content to both new and existing tennis fans globally, as well as provide fans access to timelier, curated coverage across ladies' and gentlemen's singles matches which are often happening simultaneously.
Useful links and resources
https://dinisguarda.medium.com/ibm-genai-catch-me-up-and-wimbledon-case-study-how-is-ai-being-used-in-sports-and-tennis-fa7568bbc35d
https://businessabc.net/wiki/kevin-farrar
https://www.linkedin.com/posts/kevinfarraribm_ibm-technology-at-the-2023-masters-activity-7047461943867006977-i52o/
https://www.youtube.com/watch?v=t7oOxw3v_0c
https://www.wimbledon.com/en_GB/news/articles/2024-06-17/wimbledon_and_ibm_launch_catch_me_up.html
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