DTFT 9: Review on Google AdWords 2017 Updates Part 1

Digital to Foot Traffic - Online Marketing Guide for Retail Stores

Google AdWords is an online advertising service developed by Google for businesses wanting to display their ads on Google and its advertising network. Google, being one of the largest online platforms used by people, is a perfect place for your ads. With this, Google has been updating AdWords in order to provide the most effective advertising service.

This episode is a review on 14 out of 27 different updates of Google AdWords based on an article published in The WordStream Blog, “The Year in AdWords: The 27 Biggest Stories of 2017”. As a digital marketing expert, Scott Jensen shares his views on what these updates associate, how these influence your ads, and how these affect traffic in your businesses.

Links:

Article - The Year in AdWords: The 27 Biggest Stories of 2017

Time Stamps:

01:51 – The New AdWords Experience

06:33 – The Flagging Value of a #1 Organic Ranking Puts a Premium on PPC

07:34 – Major Changes to How Google Spends Your Budget

09:41 – Ad Variation Allows for Fast, Efficient A/B Testing

10:59 – Exact(ish) Match Keywords

13:17 – Custom Intent Audiences

16:31 – Promotion Extensions Simplify Sharing HOT DEALS

24:10 – If Functions Enable Bespoke Copy

26:08 – The Impact of Expanded Test Ads

26:27 – Major Changes to Ad Rotation Settings

27:28 – Life Events Targeting for Everyone

31:19 – New and Improved Quality Score Reporting

35:07 – Customer Match Expanded

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