We're no longer publishing new episodes of this podcast, but check out our podcast Consider This, where we help you make sense of a major news story and what it means to you six days a week.
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Вміст надано RadioActive. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією RadioActive або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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))
Targeting and Tracking Delivery of Digital Political Ads with Ray Kingman Semcasting
Manage episode 399579042 series 1171999
Вміст надано RadioActive. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією RadioActive або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Ray Kingman, Founder and CEO of Semcasting, is focused on bringing a deeper understanding of the media habits of voters to campaigns. The shift from traditional linear TV advertising to Connected TV and other digital ad options is being accelerated thanks to the ability to target messages and measure the delivery and effectiveness of the ads.
We talk about:
- Candidate identity management
- Using a constellation of match keys to more accurately target voters
- The value of Real-Time Voter Measurement to ensure message delivery
- Availability of digital ad inventory
#Semcasting #PoliticalAds #DigitalAds #Election2024 #RealTimeVoterMeasurement #RTVM
108 епізодів
Поширити
Manage episode 399579042 series 1171999
Вміст надано RadioActive. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією RadioActive або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Ray Kingman, Founder and CEO of Semcasting, is focused on bringing a deeper understanding of the media habits of voters to campaigns. The shift from traditional linear TV advertising to Connected TV and other digital ad options is being accelerated thanks to the ability to target messages and measure the delivery and effectiveness of the ads.
We talk about:
- Candidate identity management
- Using a constellation of match keys to more accurately target voters
- The value of Real-Time Voter Measurement to ensure message delivery
- Availability of digital ad inventory
#Semcasting #PoliticalAds #DigitalAds #Election2024 #RealTimeVoterMeasurement #RTVM
108 епізодів
All episodes
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Ласкаво просимо до Player FM!
Player FM сканує Інтернет для отримання високоякісних подкастів, щоб ви могли насолоджуватися ними зараз. Це найкращий додаток для подкастів, який працює на Android, iPhone і веб-сторінці. Реєстрація для синхронізації підписок між пристроями.
Схожі до Digital Politics with Karen Jagoda
We're no longer publishing new episodes of this podcast, but check out our podcast Consider This, where we help you make sense of a major news story and what it means to you six days a week.
…
continue reading
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…
continue reading
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…
continue reading
Tempers fly as the newsmakers of the week face-off in this award-winning show. Anchored by Sanket Upadhyay, this weekly program has politicians battlling wits with a live audience.
…
continue reading
An independent podcast examining what the U.S. Congress is doing with our money and in our names. www.congressionaldish.com Follow @JenBriney on Twitter
…
continue reading
Puck senior political correspondent Tara Palmeri is here to help you get through what may be the most chaotic and consequential presidential election cycle of our lifetime. With 15 years covering politics, Tara speaks with the smartest political brains to discuss what is happening behind the scenes in Washington D.C., and on the campaign trail.
…
continue reading
This is the latest news in English from NHK WORLD RADIO JAPAN. This service is daily updated. For more information, please go to https://www3.nhk.or.jp/nhkworld/.
…
continue reading
Ever wondered how automation will change the world? Maybe you puzzle over what India could do to ease traffic congestion, or how China's aircraft carriers will transform Indian Ocean geopolitics? All Things Policy, a daily podcast brought to you by the Takshashila Institution, brings you all the answers. Every weekday, our researchers break down complex economic and geopolitical ideas through the lens of current events. For everyone from the busy executive to the curious student, All Things ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Broadcasting through the week with a rotating panel of guests, Cyrus Says is the definitive show on life in urban India, politics, sports, civic sense, traffic, kids, food, and everything that matters. Mostly.
…
continue reading
Player FM - додаток Podcast
Переходьте в офлайн за допомогою програми Player FM !
Переходьте в офлайн за допомогою програми Player FM !
