#130: The Ultimate Blueprint for Successful Online Courses

Digital Marketing for Coaches & Consultants

Despite the misconception that online courses became obsolete years ago, the reality is that the industry is thriving, and many smart and talented people are launching courses. However, many are losing substantial revenue because of mistakes in their landing page and course content.

Today, Dr. Terri Levine sheds light on the common mistakes frequently made by coaches and consultants when crafting online courses, offering invaluable insights to help you avoid them.

She points out the mistake of using phrases like ‘Learn how to’ on your landing pages, revealing that anyone who buys an online course isn’t there to learn; they are there for the outcome of the course.

Additionally, Dr. Terri Levine emphasizes the importance of templates within your course content. She highlights that the value of any course lies in its actionable steps, which equate to templates.

Finally, she elaborates on the steps to embark on your journey toward financial prosperity. Contrary to common belief, she asserts that pursuing wealth is not merely about accumulating dollars; it’s about becoming proficient in a skill worthy of such a reward.

Tune in for more insights!

Watch the full episode on Youtube: https://youtu.be/_YGMYteYidk

Key Highlights From The Episode:

[00:34] Introduction to the show

[00:55] Get free counsel from Dr. Terri Levine. Email: [e-mail]

[01:27] Mistakes we make when creating an email course

[01:39] #1 Using “Learn how to” on landing pages

[02:16] #2 Don’t say, “Here’s what you get..”

[02:38] #3 No Templates

[03:03] #4 No bonuses

[03:26] #5 Few Testimonials

[03:48] #6 Listing solutions without stating problems

[04:10] #7 Not giving away enough free material

[05:07] Steps to embark on your journey toward financial prosperity

[05:32] Step #1 Choose a skill you love

[05:59] Step #2 Work for free

[06:24] Step #3 Say yes to everything

[07:01] Step #4 Choose one thing and ignore everything else

[07:44] Step #5 Become the category king or queen

[08:08] Step #6 Test yourself

[08:33] Step #7 Repeat

[09:23] Get free counsel from Dr. Terri Levine. Email: [e-mail]

Golden Nuggets:

• Anyone who buys an online course isn’t there to learn; they are there for the outcome of the course. [01:46]

• Customers don’t care how much work you put into your course. They only care about what your course can do for them. [02:18]

• The value of your course is equivalent to the specificity and effectiveness of the action steps you provide to people. [02:48]

• To increase the perceived value of your course, don’t just sell a course; sell your course along with bonus modules, templates, and Q&A. [03:07]

• The more bonuses you add, the easier the purchasing decision. [03:20]

• The more you give away for free, the more likely people will sign up and pay. [04:16]

• When you choose one thing and pursue it relentlessly, achieving success becomes much easier. [07:31]

• “Continual improvement is the cornerstone of financial success.” ~Dr. Terri Levine [08:11]

• “The pursuit of wealth is not merely about accumulating dollars; it’s about becoming proficient in a skill worthy of such reward.” ~Dr. Terri Levine [09:06]

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Want More!?

Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos.

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