52: Dissecting the Amazon Fresh playbook

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Sylvain Perrier and Mark Fairhurst are back for Season 5 of Digital Grocer! In Episode 1, David Bishop joins them as they all become secret shoppers and explore how Amazon Fresh uses convenience as a key selling point. While reviewing several store experiences, the team examines the grab-and go technology and how Amazon prices its products in-store versus online. Lastly, the they talk in depth about the Amazon Fresh strategy to build up their grocery retail business by looking into what makes them stand-out against traditional food industry players. Don’t miss all of this and more in this first episode of the Digital Grocer podcast new season.

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