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The Power of the Data-Driven CMO – Barbara Goose
Manage episode 331581936 series 3302265
Вміст надано Rocket Software. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Rocket Software або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
On this week’s episode, Paul is joined by Rocket Software CMO Barbara Goose for a conversation around the power of data as a marketer. Barbara and Paul discuss the evolution of marketing and how marketing teams are responsible for using data to put relevant solutions in front of the right customers at the right time. Barbara also shares insight on how to lead productive teams and help employees be more successful in their roles. Prior to joining Rocket, Barbara served in the CMO role at John Hancock, a unit of leading international financial services group Manulife Financial Corporation, where she implemented customer experience programs, led digital transformation leveraging human-centered design skills to drive growth, and established a brand ROI model to measure the business benefit of brand spend. Before working at John Hancock, she was responsible for driving the overall marketing and communications programs as Global Chief Marketing Officer of Altisource. Follow her on LinkedIn and be sure to follow Paul and Rocket Software.
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