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How to write a blog posts with Wellness Copywriter Zoë Bishop
Manage episode 331563670 series 3263121
Welcome to this weeks Podcast Rosemary O'Shaughnessy digitalcontentmanager.ie
This week I am chatting with Zoë Bishop Copywriting Support For SMEs, Charities And Not for Profit Organisations about how to write a blog post.
Here are some interesting stats about blogs in 2022
77% of internet users read blogs
Source (Source: Daily Infographic)
68.5% of people think blogs add credibility to a site.
Source (Source: Social Marketing Writing)
During our chat Zoe and myself discussed the importance of having a plan.
- Understand why you are writing the blog post
- What you want to achieve
Here are a few examples
- Blog posts can answer questions to help your ideal clients.
- You can showcase your expertise and why do business with you.
How to write headlines that will hook your audience.
- Give value a reason to read your blog.
- Create a teaser to create interest and a reason to read more.
Introduction to your blog.
Why read your blog post.
- Let your introduction be unique
- Give people focus and clarity what they will learn from reading your blog post
Main copy of the blog post
- The main copy needs structure what problem will it solve.
- What story have you to tell
- What solution do you offer.
- Use formatting make it easy to read and understand
- Give the reader action steps what to do after reading the blog
Call to action
- What do you want your reader to do
- Book an appointment
- Visit another blog post your have written
Final Statement
- Solution how you can help
- Any added bonuses and ebook and more
Proof Reading
- Zoe's Recommendation read you blog post out loud
- Get other people to review it
- Use grammarly.com to check spellings and more
- Check are there any words are difficult to understand
Zoe's Final Recommendations
- Repurpose you blog post , create social posts from it , info graphics , video and so much more
- Test to see what works best
- Ask people what you should write about
- The more you write the more confidence you will build about writing
Zoe's Contact Details
Website
torchlightmarketing.co.uk
Email
zoe.bishop@torchlightmarketing.co.uk
Many thanks for listening to this week's Podcast and for your support of the podcast, Contact me when you have recommendations for the Podcast
- Do you need help with WordPress Websites, Content Creation and Design, LinkedIn Marketing
- Are you a freelancer, coach, and dyslexia adult
Get in touch, so we can arrange a Zoom call to have a chat, and you can learn how I can help you.
Website digitalcontentmanager.ie
Contact details digitalcontentmanager.ie/contact
Have you any particular challenge you would like me to arrange a Podcast interview about? I am looking forward to creating more podcasts for you.
Rosemary O'Shaughnessy digitalcontentmanager.ie
#digitalcontent #blogs #writing #contentcreation #blogging
67 епізодів
How to write a blog posts with Wellness Copywriter Zoë Bishop
Digital Content and Expert Advice for Coaches and Freelancers
Manage episode 331563670 series 3263121
Welcome to this weeks Podcast Rosemary O'Shaughnessy digitalcontentmanager.ie
This week I am chatting with Zoë Bishop Copywriting Support For SMEs, Charities And Not for Profit Organisations about how to write a blog post.
Here are some interesting stats about blogs in 2022
77% of internet users read blogs
Source (Source: Daily Infographic)
68.5% of people think blogs add credibility to a site.
Source (Source: Social Marketing Writing)
During our chat Zoe and myself discussed the importance of having a plan.
- Understand why you are writing the blog post
- What you want to achieve
Here are a few examples
- Blog posts can answer questions to help your ideal clients.
- You can showcase your expertise and why do business with you.
How to write headlines that will hook your audience.
- Give value a reason to read your blog.
- Create a teaser to create interest and a reason to read more.
Introduction to your blog.
Why read your blog post.
- Let your introduction be unique
- Give people focus and clarity what they will learn from reading your blog post
Main copy of the blog post
- The main copy needs structure what problem will it solve.
- What story have you to tell
- What solution do you offer.
- Use formatting make it easy to read and understand
- Give the reader action steps what to do after reading the blog
Call to action
- What do you want your reader to do
- Book an appointment
- Visit another blog post your have written
Final Statement
- Solution how you can help
- Any added bonuses and ebook and more
Proof Reading
- Zoe's Recommendation read you blog post out loud
- Get other people to review it
- Use grammarly.com to check spellings and more
- Check are there any words are difficult to understand
Zoe's Final Recommendations
- Repurpose you blog post , create social posts from it , info graphics , video and so much more
- Test to see what works best
- Ask people what you should write about
- The more you write the more confidence you will build about writing
Zoe's Contact Details
Website
torchlightmarketing.co.uk
Email
zoe.bishop@torchlightmarketing.co.uk
Many thanks for listening to this week's Podcast and for your support of the podcast, Contact me when you have recommendations for the Podcast
- Do you need help with WordPress Websites, Content Creation and Design, LinkedIn Marketing
- Are you a freelancer, coach, and dyslexia adult
Get in touch, so we can arrange a Zoom call to have a chat, and you can learn how I can help you.
Website digitalcontentmanager.ie
Contact details digitalcontentmanager.ie/contact
Have you any particular challenge you would like me to arrange a Podcast interview about? I am looking forward to creating more podcasts for you.
Rosemary O'Shaughnessy digitalcontentmanager.ie
#digitalcontent #blogs #writing #contentcreation #blogging
67 епізодів
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