EP # 172 - From Connections to Clients: Making Networking Work for Your Service Business

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

In this episode of the Diamond Effect podcast, Maggie Perotin dives into networking and explores how you can turn connections into clients for your service business. Networking isn’t one-size-fits-all, and in this episode, Maggie breaks down the types of networking and key tips to make each one work for you.

Episode Highlights:

Three Types of Networking to Consider:

1. Structured Networking Groups – These are more formal networking groups (both online and in-person) with membership fees and a strong emphasis on business referrals. The structured format and focus on business can often lead to quicker results and more consistent client acquisition, especially for those who thrive in a goal-oriented environment.
   
2. Less Structured Networking Groups – These groups (both online and in-person) may or may not have membership fees and often prioritize social connection first, with business referrals as a secondary benefit. While effective, these groups can take longer to yield results, especially for introverts who may find it more challenging to establish business relationships in a socially-focused environment.
   
3. Ad-Hoc Networking Events – These are one-time or occasional events organized by various organizations, companies, and institutions. These events can be great for expanding your network quickly, although the lack of regularity may require a more strategic approach to maintain connections afterward.

Don’t Miss the Key Tips!

In the second part of this episode, Maggie shares essential tips to help you turn your networking efforts into a steady, reliable source of new clients. These insights will help you maximize each type of networking, so be sure to tune in for practical advice you won’t want to miss!

Ready to build a reliable client acquisition strategy through networking? Book a FREE consultation with me to discuss how networking and other strategies (with my T.O.P. CEO Continuous Success Recipe) can help you scale your service business and as you do it also set it up as a sellable asset.

Book your consultation here: https://stairwaytoleadership.com/