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Mike Linton (Fractional CMO) - the evolving role of the CMO and how to build alignment with a Board of Directors
Manage episode 366603177 series 2661012
Вміст надано Destination CMO, Vincent Phamvan, and Caroline Pickens. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Destination CMO, Vincent Phamvan, and Caroline Pickens або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Join us on this episode as we sit down with Mike Linton, a seasoned marketing executive and board member, renowned for his impactful leadership at Best Buy, eBay, and Farmers Insurance. We delve into the evolving role of the CMO, exploring the critical questions to ask during job interviews and the importance of building relationships with key stakeholders. Mike shares his insights on aligning with the Board of Directors, transitioning from CMO to CEO or a board role, and the invaluable lessons he's learned throughout his career. Tune in to gain valuable career development tips for CMOs and uncover the secrets to driving business success through marketing.
Stream new podcast episodes at https://destinationcmo.com/
Follow Mike on LinkedIn: https://www.linkedin.com/in/milinton/
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/
Podcast produced by https://www.freshpickedstudio.com/
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