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Latané Conant (6sense) - how sales leaders can be better aligned with marketing, and why it matters
Manage episode 364723483 series 2661012
Вміст надано Destination CMO, Vincent Phamvan, and Caroline Pickens. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Destination CMO, Vincent Phamvan, and Caroline Pickens або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Aligning sales and marketing is crucial to business success, and our guest this week is an expert on how to create thay synergy. Latané Conant, the CMO of 6sense, is a passionate advocate for marketing leaders, equipping them with effective technology, predictive insights, and empowering thought leadership. As a former software saleswoman, she understands the importance of leveraging data to drive deals, not just leads. Vincent and Latané also discuss the significance of the Chief Market Officer title in today's marketing landscape. Plus, Latané provides valuable tips for sales leaders seeking better alignment with marketing. We also discuss Latané's inspiring book, "The Empowered CMO Board Book," where she shares valuable insights on leadership, marketing, and navigating business in a changing economic landscape.
Follow Latané on LinkedIn https://www.linkedin.com/in/latane-conant/
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/
Podcast produced by https://www.freshpickedstudio.com/
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