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Abby Salameh (CAIS) - using data to inform better decision-making in marketing
Manage episode 362867555 series 2661012
Вміст надано Destination CMO, Vincent Phamvan, and Caroline Pickens. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Destination CMO, Vincent Phamvan, and Caroline Pickens або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
This week on Destination CMO, we sit down with Abby Salameh, the Chief Marketing Officer of CAIS. Abby has over 20 years of experience in the independent wealth ecosystem, and in this episode, she shares her insights on how to develop a successful marketing strategy in the financial industry, and how to develop a successful career as a senior marketing leader. Abby is passionate about helping drive financial advisors towards awareness and adoption of alternative investments, through a tech-enabled marketplace that leads with education. Abby and Vincent discuss the challenges of driving both organic and inorganic growth, and Abby shares her tips on how to build a brand that resonates with your target audience.
Follow Abby on LinkedIn: https://www.linkedin.com/in/abbysalameh/
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/
#marketing #marketingcareers #marketingcareer #CMOcareers #fintech #podcast #podcaster
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