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Вміст надано Stephen Shaw. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Stephen Shaw або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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The 85 South Show with Karlous Miller, DC Young Fly and Chico Bean
West Coast legend Ice Cube pulls up to the trap to talk about his new album and kick it one good tine with Karlous Miller, Chico Bean, DC Young Fly and Clayton English! Off the rip they start talking about DC being in the New Friday movies. Cube takes it all the way back to how he started in Compton and Karlous asks about the lyrics to "Today Was A Good Day!" The squad talks about The Big 3 and the struggle to build an all new league. Cube talks about how the govt opposition to his early music and talks about how he got involved in developing a political plan for Black People. From Mike Epps to Bernie Mac, the conversations sways to talking about how comedians impact the movies. Cube talks "All About The Benjamins" and tells a crazy story from the time he was filming Anaconda with J Lo. This is the coldest podcast! || 85 SOUTH App : www.channeleightyfive.com || Twitter/IG : @85SouthShow || Our Website: www.85southshow.com See omnystudio.com/listener for privacy information.…
Customer First Thinking
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Manage series 3244504
Вміст надано Stephen Shaw. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Stephen Shaw або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Businesses everywhere are struggling with change due to digital disruption. They are now at an inflection point: give up obsolete marketing practices, or risk being denied a meaningful role in the lives of people. The goal is no longer to amplify the voice of the brand – it is to serve the needs and interests of customers at every stage of the relationship lifecycle. This new marketing model is characterized by the strategic embrace of Customer First Thinking, where the emphasis is on delivering a more unified experience for customers. More than simply a platitude, this idea has evolved into a set of governing principles that can transform the corporate role of marketing from brand messenger to customer advocate.
…
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49 епізодів
Відзначити всі (не)відтворені ...
Manage series 3244504
Вміст надано Stephen Shaw. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Stephen Shaw або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Businesses everywhere are struggling with change due to digital disruption. They are now at an inflection point: give up obsolete marketing practices, or risk being denied a meaningful role in the lives of people. The goal is no longer to amplify the voice of the brand – it is to serve the needs and interests of customers at every stage of the relationship lifecycle. This new marketing model is characterized by the strategic embrace of Customer First Thinking, where the emphasis is on delivering a more unified experience for customers. More than simply a platitude, this idea has evolved into a set of governing principles that can transform the corporate role of marketing from brand messenger to customer advocate.
…
continue reading
49 епізодів
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Customer First Thinking
B2B companies tend to be laggards when it comes to delivering a superior customer experience, focused more on selling than servicing. But as a result of digital disruption, they have finally begun to embrace the need for a better post-sale journey, according to Jim Tincher, a leading expert in B2B experience design.…
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Customer First Thinking
1 Saving Market Research: An Interview with Brett Townsend, SVP of Strategy, Quester 1:06:18
1:06:18
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1:06:18The market research industry is facing an existential crisis. Brand marketers have lost faith in old school methods of research – too slow, cumbersome and costly, in their view. To regain the trust of marketers, the consumer insights industry has to modernize their practices and start delivering insights that make more of a strategic impact, says Brett Townsend, a leading market research authority.…
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Customer First Thinking
1 Buyer Personas: An Interview with Jim Kraus, President, Buyer Persona Institute 1:00:54
1:00:54
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1:00:54Buyer Personas have become a standard part of the marketing toolkit for creating customer empathy. But where they can go wrong is failing to reveal why customers make the decisions they do, according to persona design authority Jim Kraus.
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Customer First Thinking
1 Cultural Intelligence: An Interview with Anastasia Karklina Gabriel, Senior Insights Lead at Reddit and Cultural Theorist 59:37
These days it can be risky for brands to take a stand on social issues or promote inclusiveness. But if marketers are able to honestly depict the diversity of society in their brand communications, their message has a far greater chance of being heard, according to cultural theorist Anastasia Karklina Gabriel.…
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Customer First Thinking
1 Customer Equity: An Interview with Allison Hartsoe, AI Value Creation Consultant and Author 1:02:10
1:02:10
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1:02:10Companies still tend to over-invest in the acquisition of new customers while paying scant attention to relationships with existing customers. The solution to correcting that imbalance, argues value creation expert Allison Hartsoe, is knowing the collective lifetime value of all customers, known as customer equity.…
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Customer First Thinking
1 Transforming the Customer Experience: An Interview with Jon Picoult, Founder and Principal, Watermark Consulting 1:09:06
1:09:06
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1:09:06CX quality has declined in recent years as companies struggle to keep up with the expectations of customers. But the main reason, according to renowned CX expert Jon Picoult, is that they settle for mediocrity when they should be aspiring to make the experience more distinctive and memorable.
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Customer First Thinking
1 Social Media Marketing: An Interview with Andrew Jenkins, Chief Executive Officer, Volterra 1:06:59
1:06:59
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1:06:59For all its flaws, social media has become the preferred way for people to stay connected with each other. Yet for too long marketers have failed to take it seriously. The time has come, says social media expert Andrew Jenkins, for marketers to give it the respect it deserves.
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Customer First Thinking
1 Brand Health: An Interview with Jenni Romaniuk, Research Professor and Associate Director at the Ehrenberg-Bass Institute 1:03:34
1:03:34
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1:03:34Brand tracking studies are a standard research tool for marketers who need to understand how people feel about their brand. The problem with them, according to brand health expert Jenni Romaniuk, is that they don’t tell marketers what they really need to know to grow their brand.
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Customer First Thinking
1 Content Marketing Strategy: An Interview with Robert Rose, Founder, The Content Advisory 1:10:08
1:10:08
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1:10:08Content glut has suffocated the chances of discovery for most marketers. The only way for content marketing to succeed, according to renowned content strategist Robert Rose, is to transform content operations teams into specialized publishing units closely attuned to audience interests and needs.
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Customer First Thinking
1 Marketing Science: An Interview with Koen Pauwels, Vice Dean of Research, Northeastern University 55:49
Marketing today has grown far too complex for decisions to hinge on loose assumptions and guesswork. A more disciplined and fact-based approach is needed, supported by rigorous performance analysis, testing and forecasting, according to Koen Pauwels, one of the world’s leading marketing scientists.
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Customer First Thinking
1 Marketing Transformation: An Interview with Brent Chaters, Managing Director, Accenture 1:05:22
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1:05:22No one understands what marketing does anymore, least of all the CEO. For marketing to be seen as more of a difference maker, it must expand its role beyond branding, according to Accenture’s Brent Chaters, and earn a greater say in the strategic direction of the business.
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Customer First Thinking
1 Values-Based Segmentation: An Interview with David Allison, CEO, Valuegraphics 1:06:45
1:06:45
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1:06:45Marketers have long sought to discover the motivations that explain why people make the decisions and buying choices they do. The answer, according to Valuegraphics founder David Allison, is their values. To make more meaningful connections with customers, marketers must first understand how they differ in their values.…
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Customer First Thinking
1 Brand Experience: An Interview with Allen Adamson, Co-Founder of Metaforce 1:01:26
1:01:26
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1:01:26The best way for brands to stand out today is to offer a distinctive experience that earns them an everyday role in people’s lives. But that means knowing where the brand can make the greatest difference in the lives of customers, according to brand expert Allen Adamson.
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Customer First Thinking
1 Digital Transformation: An Interview with Howard Tiersky, CEO of FROM 1:01:06
1:01:06
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1:01:06If businesses hope to survive the potentially lethal disruption ahead due to massive technological change, they need to accelerate their digital transformation. The first decision they must make, according to digital transformation expert Howard Tiersky, is to embrace the need for continuous transformative change.…
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Customer First Thinking
1 Customer Valuation: An Interview with Peter Fader, Professor of Marketing, the Wharton School of the University of Pennsylvania 1:02:24
1:02:24
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1:02:24The top priority of CMOs is to grow top-line revenue. But the best way to achieve that growth is a matter of debate. Do you go after as many buyers as possible, or focus on winning the loyalty of existing customers? Wharton Professor Peter Fader says the answer lies in examining the behavioural patterns of current customers.…
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