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Telling Stories and Getting Talked About
Manage episode 460872163 series 3621923
Вміст надано Stephen Morris. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Stephen Morris або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Stephanie Forrest is the founder and CEO of comms specialists TFD. She joins the podcast to share her experience working with disruptive and emerging technology businesses. From working with startups to global companies, Stephanie shares her expertise in crafting engaging narratives that resonate with diverse audiences.
Hear how the communications landscape has evolved and learn effective strategies getting talked about in a crowded media space. Whether you are a startup trying to carve a niche or an established brand looking for a fresh approach, this episode provides practical tips and real-world examples of driving engagement and creating meaningful connections.
Listen to this episode to find out about:
- The media and content landscape and what it means for brands
- Knowing why people should care about your company or product
- Finding your business’ story and making sure it’s something people understand
- What stops messages from 'cutting through' and shaping a story that connects
- How TFD frames and supports stories to make sure they engage journalists and readers
Connect with Steph at www.wearetfd.com.
The Adaptavist Group’s latest Digital Etiquette report ‘Mind the Generational Gap’ is available here: https://www.theadaptavistgroup.com/resources/insights/digital-etiquette/generational-gap
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