Episode 11: The New Year Episode with Luke Hurd

Creative Catalyst with Lianne Baron

I sit with my co-host Luke to do a quick review of the year and how the approach in producing AR experiences has shifted with the introduction of new tooling such as ML on different platforms. We share our enthusiasm for what's to come in 2024 and talk about how vital it is to stay nimble in this rapidly-changing space, particularly in being thoughtful of the audiences we are producing for. We also share insights on where AR sits in the funnel and setting realistic expectations about converting users to customers.
Happy New Year and a big thanks to all our listeners for continuing with us on this journey!
Host bios:
Lianne Baron
Lianne is an experienced Augmented Reality strategist and partnerships expert who works at Meta where she supports the world's top AR creators to create impactful experiences that leverage the latest in immersive technology. She has worked with the world's leading brands and agencies to design and execute innovative AR campaigns that drive engagement, brand awareness, and revenue.
Lianne's expertise lies in matching creators and compelling AR experiences that deliver measurable results, from product launches and interactive installations to marketing campaigns and educational programs. As an accomplished speaker and thought leader in the immersive arts space, Lianne is dedicated to sharing her knowledge and inspiring the next generation of creators and innovators.
*All views shared are her own*
Find her on Instagram and connect with her on LinkedIn.
Luke Hurd
Luke Hurd is an immersive artist, innovator, and experience designer who specializes in the latest immersive experiences for the global brands under VMLY&R and WPP. As one of Meta’s Spark AR Curriculum creator and instructors, he teaches thousands of new students of Augmented Reality each month and consults for brands and agencies across the world how to strategize, concept and create captivating experiences that reach billions of people.
His work has been featured on Good Morning America, Adweek, NBC News, and his clients include heavy hitters like Wendy's, Coca-Cola, Microsoft, NASA, Meta, Coachella, Intel and National Geographic.
Find him on Instagram, TikTok, Twitter and LinkedIn.