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The Importance Of The Copy Brief and the Art of Preparation
Manage episode 439774709 series 3371202
Вміст надано Ella Hoyos & Minnie McBride, Ella Hoyos, and Minnie McBride. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Ella Hoyos & Minnie McBride, Ella Hoyos, and Minnie McBride або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
This episode of Cracking Copy addresses the importance of the brief.
The copywriting brief is all the information you need to nail your copy in the first draft. This episode is a must listen if you are:
The client doing the briefing
A copywriter taking a brief from a client or
If you’re looking to write your own copy, because you will need to undertake the same preparation
Minnie talks to marketing pro, Cindy Herraman-Stowers. Cindy has over two decades of marketing experience from both client and agency side and brings a wealth of experience and really useful tips to the conversation.
If you want to know what makes a good brief and deep dive into the nitty gritty of pre-writing preparation then this episode is for you.
Contact Cindy Herraman-Stowers
Contact Cindy by email here
Resources
Download your useful Brief Checklist here
Download Minnie’s Marketing Plan template here
Contact us
Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.
Twitter @cracking_copy
Facebook @crackingcopy
➡️ Share this podcast with someone who’ll find it useful
You can also find us at:
Instagram:
Ella Hoyos - @flurrymarketing
Minnie McBride - @minnie__writes
LinkedIn:
Ella Hoyos - https://www.linkedin.com/in/ellahoyos
Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.
Support this podcast!
If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)
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