How neuroscience can now predict our decisions

Core Insights: Behavioural Science

#Science #Social Sciences #Warwick Business School #Behavioural Science #Psychology #Neuroscience #Behavioural Economics #Sociology #Decision Making #Nudge Theory #Nudge #Behavioural Insights #Behavioural Insights Team

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We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today. Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix. To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix. About Noah Zamansky Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences. Resources Stitch Fix: https://www.stitchfix.com eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

4 роки тому 30:54

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Core Insights host Trevor Barnes talks to Nick Lee, Professor of Marketing, whose research using neuroscience and chaos theory has found a way of predicting our decisions before we have even made them. Professor Lee reveals how brain scans can determine the state of our mind and so work out what we will decide. He reveals the implications and future possibilities in the field of neuroscience.

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How neuroscience can now predict our decisions

Core Insights: Behavioural Science

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published 4 роки тому

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12 епізодів

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1
How behavioural science nudges can improve our health 32:28

4 years тому32:28

32:28

Send us a text In the final episode of our first Behavioural Science series, Core Insights host Trevor Barnes talks to Ivo Vlaev, Professor of Behavioural Science, about his work in the health sector. Professor Vlaev has put together a series of randomised controlled trials testing various nudges on patients. The nudges have helped people adopt healthier diets, cut down on drinking alcohol, lowered the number of patients missing hospital appointments and much more. Professor Vlaev explains how the nudges work and how they could save the NHS valuable time and resources, often by simply changing the wording of a letter or text. Read more about it here . ja5xYVg5JUarCJfzNYmg…

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How do Governments balance saving lives with impacting the economy? 30:56

4 years тому30:56

30:56

Send us a text Core Insights host Trevor Barnes talks to Graham Loomes, Professor of Behavioural Science, about his research on the trade-offs involved in implementing costly health polices like those used during the pandemic. How does a Government decide how far to go with restrictions that will have a severe impact on the economy but stop many people from being infected and dying from COVID-19? Professor Loomes details the trade-offs involved and how such calculations are formulated. Read more on it here .…

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How AI can help us build more scenic towns and cities 26:39

4 years тому26:39

26:39

Send us a text Chanuki Seresinhe has been training AI to recognise beautiful scenery and now believes it can be used to help design towns and cities that can improve our mental wellbeing. Dr Seresinhe tells Core Insights host Trevor Barnes how she has used AI to quantify beauty and make the link between beautiful scenery and our mental wellbeing. And she found beautiful scenery does not always mean greenery, but found evidence for bridges and buildings boosting our happiness, which through her research AI can now recognise. Read more on it here and here .…

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How neuroscience can now predict our decisions 30:54

4 years тому30:54

30:54

Send us a text Core Insights host Trevor Barnes talks to Nick Lee, Professor of Marketing, whose research using neuroscience and chaos theory has found a way of predicting our decisions before we have even made them. Professor Lee reveals how brain scans can determine the state of our mind and so work out what we will decide. He reveals the implications and future possibilities in the field of neuroscience.…

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The impact of Brexit on the UK's mental health 23:46

4 years тому23:46

23:46

Send us a text Nick Powdthavee reveals the results of his nationwide research into the effect of Brexit on the population's mental wellbeing. The vote split the nation and for those who voted remain Professor Powdthavee has found evidence that the distress and anguish was still affecting them a year later. Core Insights host Trevor Barnes goes through the research with Professor Powdthavee to reveal even more on the type of people who voted leave and those who went for remain. Read more on it here .…

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How our digital traces can be used as a real-time measure of global travel 26:16

4 years тому26:16

26:16

Send us a text Tobias Preis and Suzy Moat direct the Data Science Lab , which examines how data science can offer insights into human behaviour and decision making. They are also Fellows at The Alan Turing Institute . Here, the pair talk to Core Insights host Trevor Barnes about how they have used millions of online photos to produce real-time indicators of global travel. Read more on this here .…

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Nick Chater on why autonomous vehicles will need their own roads 28:35

4 years тому28:35

28:35

Send us a text Self-driving cars have been promised as the future for the last decade with various manufacturers experimenting with their own designs alongside tech giants Google, Uber and Apple. Nick Chater, Professor of Behavioural Science, has been trying to model the trickiest task for autonomous vehicles of navigating the cluttered and narrow roads of the UK's towns and cities. But he admits to Core Insights host Trevor Barnes that it is an impossible task and he now believes self-driving vehicles will need their own roads rather than mixing with human controlled cars. Read more on the problems for autonomous vehicles here .…

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How business strategists can take advantage of our bias of ignoring luck 29:06

4 years тому29:06

29:06

Send us a text Chengwei Liu, Associate Professor of Strategy and Behavioral Science, talks about his research into luck with Core Insights host Trevor Barnes. Dr Liu reveals the situations and reasons why we have a bias towards luck, underestimating our good luck and overestimating bad luck. This bias can be exploited by firms alive to the opportunities that luck brings. Read more about it here .…

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Does giving workers a pay rise lead to greater productivity? 25:17

4 years тому25:17

25:17

Send us a text Andrea Isoni, Professor of Behavioural Science, joins Core Insights host Trevor Barnes to discuss the conundrum of pay rises. Professor Isoni has used game theory to examine how pay rises are actually reciprocated by employees. For many bosses giving workers a pay rise is seen as an act of kindness that they expect to be reciprocated by more effort. But Professor Isoni details the scenarios that show this is rarely the case. Read more on it all here .…

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Anchoring - the nudge plunging us all into debt 30:08

4 years тому30:08

30:08

Send us a text Trevor Barnes, host of Core Insights, interviews Neil Stewart, Professor of Behavioural Science, about a nudge - or sludge - that he discovered on his credit card statement. Anchoring is a well-established nudge with plenty of research confirming its existence. Here, Professor Stewart explains how it is affecting our credit card bill thanks to the minimum payment. For more on this, read Professor Stewart's article here .…

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Why short-termism often overrules obvious long-term gains 24:56

4 years тому24:56

24:56

Send us a text Core Insights host Trevor Barnes talks to Daniel Read, Professor of Behavioural Science, about his research into intertemporal choices, which looks at why, even though we are on a diet, we choose to eat a cream bun now, rather than wait for our lunchtime salad. Or why in repeated experiments people would prefer £10 now rather than £15 in two weeks. These are intertemporal trade-offs and despite economics teaching us we should weigh up the options, calculating the benefits between the two points in time and choosing the most beneficial, we don’t always do this in a way that is best for us, or for society. You can see it playing out at every climate change conference, where hard choices to curb emissions are put off for another day. Professor Read also reveals research on a way to make us more patient and take the better, but further away, option - by simply adding a zero. Read more on this here .…

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Nick Chater on why searching for your true 'self' is pointless 31:45

4 years тому31:45