The Value of Visual Storytelling with Paul M Bowers

Copper State of Mind: public relations, media, and marketing in Arizona

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about visual storytelling with Paul M Bowers.

They discuss the nature of the relationship between the creative and the agency, choosing a creative person who is invested in the success of the agency as well as their own gig, and building an ongoing understanding over time. They also talk about the "secret sauce" in a photo or video shoot: the ability of the photographer to coach and create an environment of safety for subjects with whom they’re working, how to direct, how to create the best “performance” from the subject, especially those for whom photography/video is uncomfortable.

Paul M Bowers describes himself as "an incorrigible multi-hyphenate with a 30+-year history helping people sell products, services, and ideas using photography and video." You can see Paul's work on his website and connect with him on LinkedIn and Facebook.

Read Abbie Fink's blog post for this episode: "Is a Picture Really Worth a Thousand Words?"

If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.”

Additional Resources

• "Tips for Brands Creating Visual Content" by Justin Liggin
• "A Picture is Worth a Thousand Words" by Abbie Fink
• "Reaching Your Target Audience is Essential" by Scott Hanson

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Arizona.