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The Importance of Creating a Written Marketing Plan | Gary Cohen
Manage episode 409432832 series 3558236
Вміст надано Certified Contractors Network and Gary Cohen. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Certified Contractors Network and Gary Cohen або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode, Gary talks about the importance of a written marketing plan.
Years ago, marketing plans were long and comprehensive documents that were a laborious process, resulting in not enough companies taking the time to create one. Times have changed with technology and external forces at play that can make creating such a plan even more difficult today.
Gary talks about the creation of a 1-Page Marketing Plan that takes you through the entire sales funnel, from defining your target audience, to creating your messaging, marketing to prospects, capturing and nurturing leads, delivering a world class customer experience and maintaining a relationship with customers after the job is done.
This episode is perfect for those who either do not have a formal written plan today or have an outdated plan.
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