))
#467 The (often missed) First Step to ANY Marketing Strategy
Manage episode 502755831 series 3075632
Вміст надано Logan Shinholser. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Logan Shinholser або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode of the Contractor Growth Network podcast, Logan Shinholser and Aaron Horner take you back to the foundation of all successful marketing: understanding your ideal client and crafting a unique selling proposition. Building on the six-step framework from episode #466, they explain why these first two steps matter most—and how getting them wrong can make every marketing dollar less effective.
Episode Breakdown00:00 – Why Ideal Client & USP Come First Why every strategy starts with clarity on who you serve and what you uniquely offer.
06:13 – Balancing Aspirational vs. Current Clients Why you can’t skip straight to high-end dream projects, and how small wins build your reputation and portfolio
15:42 – The Questions You Should Ask What to ask clients (and your team) to uncover patterns, motivations, and pain points.
27:11 – Bright Spots and Proof Points How to capture what clients loved most and turn that into marketable proof.
46:28 – Turning Fears into Marketing Messages Translating client concerns about design, budget, or timeline into trust-building content.
539 епізодів
Поширити
