#449 Establishing Your USP (ft. Ian Miclean)

Contractor Growth Network

#Business #Marketing #Entrepreneur #Logan Shinholser #New Era

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

рік тому 30:53

MP3•Головна епізоду

In the second part of this podcast series from The Contractor Growth Network, we dive into the importance of establishing your Unique Selling Proposition (USP). Join us as CGN's resident marketing expert, Ian MicLean, shares actionable insights on how to identify and refine your USP to stand out in your market. Whether you're looking to attract more ideal clients or differentiate yourself from competitors, this episode is packed with valuable strategies tailored for contractors and business owners. Don't miss out on this essential guide to building your brand identity and driving growth!

523 епізодів

Contractor Growth Network

#449 Establishing Your USP (ft. Ian Miclean)

Contractor Growth Network

published рік тому

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MP3•Головна епізоду

523 епізодів

#Business #Marketing #Entrepreneur #Logan Shinholser #New Era

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Contractor Growth Network

1
#454 How to Make Your Website Generate More Leads (ft. Ian Miclean) 44:30

12 днів тому44:30

44:30

In this episode of the Contractor Growth Network Podcast, Sean sits down with Ian Miclean, CGN's Director of Marketing, to break down website best practices for contractors. Your website is your #1 sales tool, but if it’s not structured correctly, it could be hurting your business instead of generating leads. Ian shares essential Website 101 tips, covering: -The real role of a contractor’s website and how to optimize it for leads -Common website mistakes that turn away potential clients -SEO basics to improve visibility on Google -The importance of high-quality images & videos for credibility -How to structure calls-to-action (CTAs) for higher conversion rates -Why site speed and mobile optimization matter more than ever If your website isn’t generating leads, this episode will help you identify what’s wrong and how to fix it—without hiring a web developer! Subscribe now and start turning your website into a lead-generating machine! 🎧 Listen now and check out CGN’s contractor website solutions!…

Contractor Growth Network

1
#453 Building Luxury Client Experiences That Drive Referrals (ft. Devon Vought) 49:00

26 днів тому49:00

49:00

In this episode of the Contractor Growth Network Podcast, Logan sits down with Devon Vought, owner of Vought Construction, to uncover the secrets behind his success in the luxury home market. Devon shares how he elevated his construction business by focusing on exceptional client experiences and maintaining premium service standards. From charging $1,200 per square foot for new builds to hosting housewarming parties for clients, Devon reveals how personalized touches and meticulous attention to detail have helped him attract high-end clientele and generate consistent word-of-mouth referrals. Tune in to learn: How to transform your contracting business into a premium brand The role of relationship building in the luxury market Practical steps to improve client communication and experience Why hosting exclusive client events can be your best marketing strategy If you want to break into the ultra-luxury market, this episode is packed with actionable insights that will help you stand out from the competition and build deeper client relationships. Check out Vought Construction’s website and see how Devon delivers a next-level client experience that keeps clients coming back! Ready to grow your contracting business? Visit https://www.contractorgrowthnetwork.com for expert resources and support! Connect With Us: 📸 Instagram: https://www.instagram.com/contractorgrowthnetwork1/ 📘 Facebook: https://www.facebook.com/contractorgrowthnetwork/ ✨ View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/ 🎙️ Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/…

Contractor Growth Network

1
#452 Is Your Logo Helping or Hurting Your Business? (Ft. Dan Phan) 32:43

6 weeks тому32:43

32:43

In this episode of the Contractor Growth Network Podcast , we sit down with Daniel Phan, Senior Creative Designer, to tackle a crucial question: Is your logo helping or hurting your business? Daniel has spent years crafting brand identities, designing logos, and building strong visual foundations for contractors and businesses. Today, he shares expert insights into what makes a great logo, how branding influences client perception, and whether it's time for an update. 🔑 Key Takeaways: Why logos matter in contracting and home services What elements make up a strong, scalable logo Common mistakes in logo design (and how to avoid them) When (and why) you should update your logo How to choose the right designer for your rebrand From social media icons to truck wraps, Daniel explains where and how to use different versions of your logo for maximum impact. If you've ever wondered whether your branding is holding your company back, this episode is a must-listen! --> Dan's Pinterest Board! Logo Design Pin 🎧 Listen now and take your brand to the next level! Ready to grow your contracting business? Visit ContractorGrowthNetwork.com for expert resources and support! Connect With Us: Instagram: https://www.instagram.com/contractorgrowthnetwork1/ Facebook: https://www.facebook.com/contractorgrowthnetwork/ View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/ Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/…

Contractor Growth Network

1
#451 The Contracting Company All of Our Clients Want To Be (Feat. Nick Schiffer - NS Builders) 42:23

8 weeks тому42:23

42:23

Here is our favorite podcast from 2024! If you didn't have a chance to listen to this episode earlier in the year, now is your chance! WATCH OUR NS BUILDERS BRAND BREAKDOWN VIDEO HERE: https://youtu.be/a27JGE7TbNc Today we talk to Nick Schiffer, the visionary behind NS Builders and a titan in the realm of social media within the home building industry. With a following of over 300,000 across various platforms, Nick has leveraged his expertise and passion for craftsmanship to become a leading figure in sharing valuable insights, project showcases, and invaluable tips for both enthusiasts and fellow contractors. Join us as we explore the origins of NS Builders and the man himself, Nick Schiffer. Discover how his commitment to intentionality and high-quality craftsmanship became the cornerstone of his brand and how these values have guided the evolution of NS Builders. We delve into the strategic decisions behind focusing on brand development and the pivotal moments that marked the growth of his business. Furthermore, Nick discusses common pitfalls contractors and home builders face in their social media strategies and how to build a brand that lasts. This episode offers a rare glimpse into the mind of a creative entrepreneur who has successfully merged craftsmanship with digital savvy to build a powerful brand in the home-building space…

Contractor Growth Network

1
#450.2 Cornerstone's 9-Day Design Build Process (ft. AJ Ballantine) - Part 2 1:18:28

10 weeks тому1:18:28

1:18:28

In this second half of our interview with AJ Ballantine, discover how Cornerstone's 9-Day Design Build Process revolutionized sales and design! In this exclusive two-part interview, AJ Ballantine shares how he condensed a lengthy 5-week process into just 9 days—all without increasing staff. Learn the secrets behind his system overhaul, streamlined workflows and how contractors can adopt these strategies to boost efficiency and profits. Whether you're a contractor, designer, or business owner, AJ's insights will help you rethink your processes and scale smarter. Don't miss this game-changing episode of the Contractor Growth Network Podcast! Key Takeaways: Streamlining sales and design systems. Reducing timelines without sacrificing quality. AJ's actionable tips for contractors. 🎧 Tune in now to transform your contracting business! Ready to grow your contracting business? Visit ContractorGrowthNetwork.com for expert resources and support! Connect With Us: Instagram: https://www.instagram.com/contractorgrowthnetwork1/ Facebook: https://www.facebook.com/contractorgrowthnetwork/ View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/ Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/…

Contractor Growth Network

1
#450.1 Cornerstone's 9-Day Design Build Process (ft. AJ Ballantine) - Part 1 1:13:59

12 weeks тому1:13:59

1:13:59

Discover how Cornerstone's 9-Day Design Build Process revolutionized sales and design! In this exclusive two-part interview, AJ Ballantine shares how he condensed a lengthy 5-week process into just 9 days—all without increasing staff. Learn the secrets behind his system overhaul, streamlined workflows and how contractors can adopt these strategies to boost efficiency and profits. Whether you're a contractor, designer, or business owner, AJ's insights will help you rethink your processes and scale smarter. Don't miss this game-changing episode of the Contractor Growth Network Podcast! Key Takeaways: Streamlining sales and design systems. Reducing timelines without sacrificing quality. AJ's actionable tips for contractors. 🎧 Tune in now to transform your contracting business! Ready to grow your contracting business? Visit ContractorGrowthNetwork.com for expert resources and support! Connect With Us: Instagram: https://www.instagram.com/contractorgrowthnetwork1/ Facebook: https://www.facebook.com/contractorgrowthnetwork/ View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/ Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/…

Contractor Growth Network

1
#449 Establishing Your USP (ft. Ian Miclean) 30:53

14 weeks тому30:53

30:53

In the second part of this podcast series from The Contractor Growth Network , we dive into the importance of establishing your Unique Selling Proposition (USP). Join us as CGN's resident marketing expert, Ian MicLean, shares actionable insights on how to identify and refine your USP to stand out in your market. Whether you're looking to attract more ideal clients or differentiate yourself from competitors, this episode is packed with valuable strategies tailored for contractors and business owners. Don't miss out on this essential guide to building your brand identity and driving growth!…

Contractor Growth Network

1
#448 Identifying Your ICA (ft. Ian Miclean) 40:07

16 weeks тому40:07

40:07

In this episode of The Contractor Growth Network , host Logan Shinholser dives deep into the art of identifying your Ideal Client Avatar (ICA) with special guest Ian Miclean, CGN's Marketing Director. Together, they explore actionable strategies to pinpoint your perfect audience, tailor your marketing, and drive real growth for your contracting business. Whether you’re a seasoned contractor or just starting out, this conversation will equip you with the tools to refine your outreach and amplify your impact. Tune in for expert advice and practical tips you don’t want to miss!…

Contractor Growth Network

1
#447 Solving Contractor Pain Points Through Automation & Tech (ft. Tanner Mullen) 51:29

18 weeks тому51:29

51:29

In this insightful episode of the Contractor Growth Network, host Logan Shinholser talks with Tanner Mullen, founder of DripJobs and owner of a thriving painting company in Florida. Tanner shares his journey in the contracting world and dives into the powerful role automation and technology play in solving the everyday pain points contractors face. Drawing from his real-world experience as a business owner and his expertise with DripJobs, Tanner breaks down how contractors can simplify scheduling, improve client communication, and tackle time-consuming tasks with automation. If you're a contractor looking to streamline operations, grow your business, and deliver exceptional results for your clients, this episode is packed with actionable insights. Join us to learn about game-changing tools and strategies that can help contractors achieve more while working less. Don’t miss out on Tanner’s tips for sustainable growth, operational efficiency, and making the most out of tech in the contracting space! Check out Drip Jobs here: https://www.dripjobs.com/?utm_source=google&utm_medium=cpc&utm_campaign=HD-DripJobs-Search-NA-Brand&utm_content=165541702264&utm_term=drip%20jobs&utm_source=google&utm_medium=cpc&utm_campaign=HD-DripJobs-Search-NA-Brand&utm_content=165541702264&utm_term=drip%20jobs&gad_source=1&gclid=Cj0KCQiAoae5BhCNARIsADVLzZcx1E5ei-5ovwPkZkB7TBJPOSvVE3ddIUgfDjGmp_ONiYruZPk3pHEaAsuJEALw_wcB…

Contractor Growth Network

1
#446 Managing Handyman and Remodeling (ft. Chris Lalomia) 50:14

20 weeks тому50:14

50:14

In this episode of the Contractor Growth Network podcast, Logan Shinholser sits down with Chris Lalomia, founder of The Trusted Toolbox, a handyman and remodeling company generating over $3 million annually. Chris shares his journey from corporate life to building a thriving handyman business with 15 employees and how he expanded into the remodeling space. The conversation dives deep into the operational and marketing strategies that helped Chris scale his business, the challenges of balancing handyman and remodeling services, and why staying focused on what you excel at is key to success. Chris also offers practical tips on training employees, managing customer expectations, and navigating industry trends. Tune in to learn how to cross-promote services and grow your business in the home services industry. Keywords: handyman business, remodeling business, home services industry, scaling a business, business operations, contractor marketing, Chris Lalomia, The Trusted Toolbox, business growth, training employees, customer service, contractor podcast.…

Contractor Growth Network

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#445 Social Media For Remodelers, Live From Remodeler's Advantage 33:20

22 weeks тому33:20

33:20

In this episode of Contractor Growth Network , host Logan Shinholser shares the biggest mistakes that remodelers make when starting their social media and best practices for fixing them. This presentation was originally given live at Remodeler's Advantage Summit in San Diego, CA.

Contractor Growth Network

1
#444 Simplifying Your Business Systems (ft. Liz Chism) 49:37

24 weeks тому49:37

49:37

In this episode of Contractor Growth Network , host Logan Shinholser sits down with Liz Chism, process and systems mastermind, to talk about her unique approach to creating systems that gets the entire team involved and bought in on the process. Getting the whole team bought into the "why," and then the "how." 0:00:00 How Liz mastered systems in the brewery industry 0:09:11 How to make your systems sustainable for the long term 0:12:54 How to correct without hurting morale 0:14:36 How to team up with your crew against the problem 0:20:09 Creating SOPs as a result of questions to your team 0:23:07 How to handle pushback from the team 0:30:48 The 5 step process to simplify your systems 0:44:44 The easiest way to document changing systems 0:47:40 The biggest takeaway to implement today…

Contractor Growth Network

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#443 Adjusting the 6 Financial Dials (ft. Kyle Hunt) 54:27

26 weeks тому54:27

54:27

In this episode of Contractor Growth Network , host Logan Shinholser sits down with Kyle Hunt, the mastermind behind Remodelers on the Rise , to explore how contractors can maximize their remodeling profits by adjusting the six key financial dials. Whether you're looking to boost your bottom line, improve cash flow, or streamline your business processes, this conversation is packed with actionable insights that will help you succeed. Kyle shares his years of industry experience and offers practical advice on how to take control of your financials and grow a profitable remodeling business. Don’t miss this chance to learn from the best!…

Contractor Growth Network

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#442 Video Marketing Mistakes And How To Fix Them (ft. Aaron Horner) 48:11

28 weeks тому48:11

48:11

In this episode, we sit down with Aaron Horner to uncover the top 5 video marketing mistakes that could be costing you views and conversions. From poor targeting to neglected analytics, we break down each mistake and provide actionable tips on how to fix them. Whether you're a seasoned marketer or just starting out, this podcast will help you refine your video marketing strategy for better results.…

Contractor Growth Network

1
#441 AI-Driven SEO: What’s Real and What’s Hype? (ft. Stuart Hendry) 44:10

30 weeks тому44:10