Hug Your Customers: Making Your Client the Main Character

Content with Character

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Today, we’re going to talk about the importance and power of customer service and how to make the customer the main character. What does it look like to make THEM the main event in your copy, marketing, and throughout your business?

I'll offer you some tangibles for content creation and the customer journey and how to hug your customers with exceptional customer service each and every step of the way!
In the episode:

• Why does customer service matter?
• What's the power and potential of having GREAT customer service?
• What are some examples of bad customer service and how can we do better?
• Tangibles for content marketing, customer journey, and more to improve your customer service throughout your business
• The 5 C’s of client experience and customer service
• And more!

Resources Mentioned:
Hug Your Customers by Jack Mitchell
👉🏻 EXTENDED SHOW NOTES with written examples
About Me:
I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.
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