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Episode 21 | Why Your Board Should Invest in Your Contact Center
Manage episode 439715763 series 3565299
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Anne-Sophie Engert, Head of Customer Care and Conversion at Sonova, stresses why boards should invest in contact centers by showcasing their potential to drive profits through superior customer experience. She explains that metrics such as CSAT, NPS, and repeat purchase rates measure success and demonstrate the financial return on investing in customer care. She also advises aligning agent traits with customer profiles to boost empathy and service quality.
"Customer service is dealing with the most valuable asset of a company—its customers. Investing in this department is essential to gather the most valuable feedback directly from those interacting with your brand." - Anne-Sophie Engert
Anne-Sophie’s strategy covers the importance of well-selected, trained agents and creating sustainable career paths, which enhance customer experience and the bottom line. By adopting this thoughtful approach, businesses can boost sales and build a loyal customer base. These strategies offer a blueprint for turning contact centers into profit centers and achieving long-term growth.
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