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Shifting Paradigms: How Ecoternatives is Changing Consumer Habits
Manage episode 431898847 series 2940236
Вміст надано Ian Peterman. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Ian Peterman або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Can a small business truly revolutionize sustainable practices? Discover how in this episode of Conscious Design, as host Ian Peterman talks with Aidan Riehl, founder of Ecoternatives. Aidan talks about the challenges of making sustainability affordable and the solutions he's implementing through his startup. They discuss the inception of Ecoternatives, born from a desire to tackle plastic pollution and the high cost of sustainable products. Aidan also shares insights on market dynamics, the influence of consumer trust, and his strategies for offering cost-effective eco-friendly products.
Notable Moments:
02:07 Eco-Friendly Products And Evaluating Their Authenticity
06:59 Marketing Strategies And Cost-Effectiveness
12:40 Retail Budget And Green Premium
17:01 Business With A Focus On Affordability And Quality
About Aidan Riehl:
Aidan is a 22 year old entrepreneur from Hawaii that has been working on his startup Ecoternatives for the past 3 years. He believes in creating social, and environmental change through business and innovation. He studied economics at Cal Poly, and recently attended their summer accelerator to continue pushing the limits of what it means to shop sustainably at affordable prices.
Learn more about Aidan Riehl and Ecoternatives:
https://www.ecoternatives.co (Use this code for a free gift in your order: CDPODCAST)
Sign up for the app waitlist: https://forms.gle/vRv4ZCmsFU9QyvLV8
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