It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
Вміст надано Oskar. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Oskar або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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#138 - The evolution of the DIY shopping experience - Giulia Staffieri, Leroy Merlin
Manage episode 399352059 series 2454573
Вміст надано Oskar. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Oskar або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode, we chat with Giulia Staffieri the Chief Marketing, Sales, and Omnichannel Officer, at Leroy Merlin. We learn about the DIY business model in Italy and their unique DIY store experience, which is more like a boutique and offers fully integrated services. Giulia also talks about the challenges of managing different services and the transition from traditional DIY to serviced DIY. She discusses the competition with online channels and the rise of new pure online channels. We dive into loyalty mechanisms, expanding the business, and the role of marketing channels and DIY influencers.
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145 епізодів
Поширити
Manage episode 399352059 series 2454573
Вміст надано Oskar. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Oskar або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode, we chat with Giulia Staffieri the Chief Marketing, Sales, and Omnichannel Officer, at Leroy Merlin. We learn about the DIY business model in Italy and their unique DIY store experience, which is more like a boutique and offers fully integrated services. Giulia also talks about the challenges of managing different services and the transition from traditional DIY to serviced DIY. She discusses the competition with online channels and the rise of new pure online channels. We dive into loyalty mechanisms, expanding the business, and the role of marketing channels and DIY influencers.
…
continue reading
145 епізодів
Усі епізоди
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Схожі до Commerce Talks with Alexander Graf
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
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…
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continue reading
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continue reading
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…
continue reading
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continue reading
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Переходьте в офлайн за допомогою програми Player FM !
Переходьте в офлайн за допомогою програми Player FM !
