How to Choose the Best Agent to Help You Sell Your Home

Columbia South Carolina Real Estate Podcast with Brent Downing

Finding the right real estate agent is key to having a successful home sale. Here are a few tips to help you get started on your search.

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This week I want to talk about a few of the things you should look for in an agent if you’re selling your house.
The first and most obvious trait your agent should have is integrity. You want them to look out for your best interests, not just for themselves.
Another thing to consider is competency. Does the agent have market knowledge and do they know how to price homes? Are they available when you need them? This is a service-based business, so you want someone who is responsible and available.
There are three factors that are essential to selling any house: price, condition, and marketing. You want someone who does all of these things well. They should be able to tell you what your home is worth, what your competition is, and where they should price the home. Price is critical when selling.

Your agent should be in constant communication with you.

As for condition, you want someone who can walk through your home and let you know what buyers are going to think. They need to help you present your home at its best price.
Finally, there are plenty of ways to market your home. You want an agent who is a great marketer. You don’t want someone who just puts a sign in the yard and prays that it sells. We put our homes on 500+ websites, run Facebook ads, and do plenty more to make sure your home is marketed its best.
It doesn't stop here. For some agents, once they put a home on the market, their communication with the client is over. You don’t want that. You need an agent who is going to follow up with the people who view your home and follow up with you as well. They should be communicating with you regularly.
There are so many hats that a good agent needs to wear well. This is the biggest financial transaction of your life, so you want to hire a pro that you can trust and who knows what they’re doing.
We’re the No. 1 listing and selling company in Columbia because we wear all of these hats, and we would love to wear them for you. If you have any questions for us or you’d like to talk more about how we can help you sell your home, don’t hesitate to give me a call or send me an email.