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CW 06 - You Have to Be Tied to Revenue to Be Successful | Andy Binkley, Founder at Tourial
Manage episode 397273541 series 3529406
Join us for another episode of Demand Collective with Andy Binkley, Founder at Tourial walks us through his journey as a marketer and eventually as a founder. He talks topics like integration as king, illustrating ROI to prospects, and conextualizing product value in customer conversations.
Where do self-guided product tours fit into the broader sales funnel? We talk through the buyer's journey and the friction that comes with trying to purchase from many SaaS companies.
Andy's LinkedIn: https://www.linkedin.com/in/andy-binkley/
Apply to join Demand Collective at demandcollective.io
"The Demand Gen community you wish existed sooner."
8 епізодів
CW 06 - You Have to Be Tied to Revenue to Be Successful | Andy Binkley, Founder at Tourial
Collective Wisdom | Learn From the Best B2B Demand Gen Marketers
Manage episode 397273541 series 3529406
Join us for another episode of Demand Collective with Andy Binkley, Founder at Tourial walks us through his journey as a marketer and eventually as a founder. He talks topics like integration as king, illustrating ROI to prospects, and conextualizing product value in customer conversations.
Where do self-guided product tours fit into the broader sales funnel? We talk through the buyer's journey and the friction that comes with trying to purchase from many SaaS companies.
Andy's LinkedIn: https://www.linkedin.com/in/andy-binkley/
Apply to join Demand Collective at demandcollective.io
"The Demand Gen community you wish existed sooner."
8 епізодів
Усі епізоди
×1 CW 08 - Leading the Conversation as a Marketer and Protecting Your Team's Priorities | Ben Staley, Sr. Director, Marketing Operations & Promotions at Vendr 42:43
1 CW 07 - Structuring Revenue Architecture for Successful Campaigns | Crissy Saunders, Co-Founder at CS2 41:36
1 CW 05 - If a Prospect Searches for Your Company, Are They Finding It? | Garrett Sussman, Demand Generation Manager at iPullRank 37:37
1 CW 04 - Include the needle-moving numbers: demand marketers should tell a story | Talar Malakian, CMO at Phonexa 47:21
1 CW 03 - Bringing the Spice to Demand Gen | Tara Robertson, Head of Demand Generation at Chili Piper 38:49
1 CW 02 - If You Like Playing Risk, Marketing Is for You | Michael Roberts, Fractional Director of Demand Gen at Boost My Email 39:17
1 CW 01 - What's the real problem with Marketing and Sales? | Steve Armenti, Global Demand Gen at Google 26:31
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