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AI-Powered Consumer Engagement: New Minds, New Markets
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Вміст надано Cognizant Netcentric. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Cognizant Netcentric або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Cognizant's "New Minds, New Markets" study, examines the consumer perspective on artificial intelligence. The speakers emphasize how AI is poised to transform consumer engagement with brands, potentially more significantly than the internet's emergence. They highlight that consumers are already adopting AI for shopping and product experiences, necessitating companies to adapt. Cognizant Moment, their AI-centric approach, aims to help businesses navigate this shift by building personalized and dynamic customer journeys.
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