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Small Start-Up to Big Player: Insights on Brand Acquisition with Hind Sebti
Manage episode 366546301 series 2797940
Вміст надано Lara Schmoisman. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Lara Schmoisman або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Tune into Coffee N° 5 for a candid conversation on beauty branding. Lara Schmoisman hosts beauty legend and leader Hind Sebti, Co-Founder and Chief Growth Officer of Waldencast. Join the discussion as they uncover the number one thing that separates brand legacy from a mere collection of products. Discover the true essence of defining a beauty brand in the dynamic realm of beauty and e-commerce. They dive into the meaning of influence and the power of building a brand around the consumer transcending the beyond the product itself over time. This must-listen episode will enlighten your thoughts on the post-e-commerce revolution and reveal the next transformative steps in the ever-evolving world of beauty. Take advantage of this compelling exploration of beauty branding.
We'll talk about:
- What gives a brand a reason for existing?
- How beauty branding sells the lifestyle, not the product
- When is the right time to position your brand for acquisition
- The #1 mistake from DTC native brands
- The most effective conversion tool in consumer marketing
- What is the difference between a collection of products and a brand?
For more information, visit Waldencast's website.
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